What We Believe and Why

1. We believe a human being to be a composite of mind, body and spirit — so our work is not limited to physical skills; but instead connects with the whole being — and the whole company — enhancing skills, enlarging ideas and elevating intentions.

2. We believe that ethics (and integrity) are the missing links in the world today, so that much management skill is misdirected as people try to circumvent the social contract and “get theirs first.”  We think it’s time to re-acquaint each other with first principles: Trust, for example.

3. We recognize that there are many kinds of intelligence. So while words and numbers are important and primary, there are large portions of the population that respond and communicate first through pictures and impressions.  So excellence in communication is reflected in the multiplicity of channels on which you work, not in merely being brilliant in print.  “Multi-Dimensional Corporate Development” includes movies, webinars, print, lectures, workshops and self-directed study with computer assistance.

4. While we work in traditional specialty areas, we do it in a more expansive way — recognizing that strategic planning, sales, management, communication and culture development all work best when you start by engaging the imagination and reaching for a more noble purpose.

5. Corporations exist because they can outlive their founders and engage great numbers of people in meaningful — even lofty — purposes.  But in many cases, they fall short of greatness because in the absence of the founding vision, they regress to simply maximizing profit.  There’s more to life, and there’s more to business than being merely profitable.

If we reach deeper and higher, we can remind each other that we originate not in the soil, but in the sky.

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